Following the success of his eagerly awaited debut album, “Alterego,” Sinego is trying to bridge the gap between underground electronic music and regional Latin music by promoting diversity, representation, and education in the music business. He has established himself as one of the top performers of dance music with a Latin influence and has worked with many well-known musicians, including Nervo, The Knocks, SOFI TUKKER, Bomba Estéreo, and others.
Most recently, he collaborated with Spanish producer Argia on the new single “Desconocidos,” which debuted on Higher Ground, Diplo’s eclectic, tasteful house and techno label. The song distributes its organic roots and folk rhythms using an electronic pulse. Sinego’s mission to highlight the various regions of Latin America through music is continued with “Desconocidos,” a masterful blend of melodic techno grooves and folk music from Northern Mexico.
Soon after “Desconocidos” was released, we got to talk to Sinego, right after he performed at a big event in Spain. He says, “I just performed at the Grammys with Spotify.” It was fantastic. I mixed melodic house music with flamenco.
When Sinego was just a young teenager, he began making music. He tells us, “I started after leaving the Conservatory of Music.” “I wanted to be able to create music without the logistical burden of a band or orchestra when I was around 13 or 14 years old.” First and foremost on his list of early influences as a producer was Nicolas Jaar, followed by more upbeat artists like Quantic and Nicola Cruz.
His specialty is championing the sounds of his Latin American roots through the infinite versatility of house and techno. He says, “It’s always quite a challenge.” Latin music genres are not typically between 110 and 126 bpm, so it can be difficult to adapt them to house music. Fix: To mix up the new genre, have a bass-heavy rhythm section with a house influence and experiment with the highs and melodies. Milonga, Boleros, Corridos, and other darkly Latin music genres that go incredibly well with a somber atmosphere are my favorites.
While on vacation in Spain between Ibiza and Marbella, Sinego collaborated with Argia on his new song, “Desconocidos,” which was written during the summer. It’s the first song that effectively combines Mexican Bolero music with Spanish guitars. It initiates a new journey that expands my sound beyond the Latin sound and creates the ideal link between Spain and Latin America.
After attending a rave at the BAUM club in Bogota, Colombia—which closed during the pandemic but continues to host one of the country’s largest house/techno festivals—Sinego first realized he wanted to follow this path. “I was drawn in by the idea that art was about reflection and not just flashy bottle service,” says Sinego.
The producer alternates between DJ sets, live sets, and hybrid sets during his live performances, showcasing an entirely new level of artistry. His favorite place to be when delving into a specific genre or lane is behind the decks. However, he enjoys performing with his band the most. He declares, “I really love to take my band out.” “I usually perform with a flamenco guitarist and keyboardist, playing timbales, singing, and playing a little bit of guitar.”
With an eye toward 2024, Sinego wants to keep fusing traditional Mexican music with his own brand of dance music. One of Mexico’s biggest international music stars, Alejandro Fernandez, is at the top of his list of possible collaborators. Fernandez is a Latin Grammy winner. Fernandez rose to prominence in the 1990s and is now among Latin America’s best-selling vocalists. If given the chance, Sinego would like to introduce him to the world of techno and melodic house. He states, “I think the combination would be very interesting.”
